Employee Retention – Part 1 by Guy Griffiths, GGFit


This week’s blog comes from Member and Employee Retention Evangelist, Guy Griffiths of GGFit. Guy shares his incredible knowledge and insight into the world of retention and discusses how retention shouldn’t just be about members but also focussed on employees too

A closer look at Staff Pathways by Guy Griffiths, GGFit

Member retention often focuses on the member experience, journey, and communications. But a significant contributing factor to the poor member retention in the fitness industry is poor staff retention.

By working on staff pathways, motivation and benefits, we see more engaged staff, which has a direct positive effect on the member experience. Put simply, if you improve your staff retention, you will also improve member retention.

At GGFit, we spend a lot of time defining the member journey with clubs, looking at key contact points and measures to maximise member engagement. We’ve recently been working with clients on staff pathways to help manage the process of recruiting and retaining good fitness instructors and other key staff.

Your staff pathways need to be clearly defined and available for new recruits to review before their interview. Including references to staff pathway in your job advertisements will even help to get more, and better applicants.

Examples of fitness instructor pathways could include group exercise, exercise referral, personal training, and management. Each will come with a timeline, training plan, skills matrix and support network. Staff could focus on one or more concurrently, depending on aptitude or club requirements. Discussing the staff pathways should be a key part of the interview, and could even help with candidate selection or job acceptance. For example, you might choose not to recruit a candidate if they want to follow the management route when you already have 5 staff members on that pathway.

In summary, define your staff pathways, and get your new and existing staff members onto them. This will enable you and your staff to measure their progress and development, and discuss in performance reviews and appraisals, leading to a more engaged team.

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