How to write an engaging Job Description

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There’s a lot of competition for top talent in the health and fitness sector therefore a standout job description is an essential step toward attracting the right candidates to join your company.  It’s all too easy to forget that you have to sell to them as much as they have to sell to you.

As the industry grows and diversifies it will be even more important for companies to convey their wants, needs and culture via their websites and other digital touchpoints — job descriptions are no exception.

Here are our top tips for writing job descriptions that effectively communicate your company’s available positions, the requirements for applicants and the culture within your business:

  1. Stand Out

Before you even start writing your job description you need to understand who you are looking for.  What qualities do they possess, what qualifications are needed but most importantly what message do you think would interest that person? Each job description for each different role within your business should be personalised to the ideal candidate for that role.  The language and tone that would attract a personal trainer will most likely not be the same as a Sales Manager.

Once you are clear on this information you then need to put together an attention grabbing opening line.  Remember in most ads, this is all they will see initially so it has to stand out.

  1. Don’t forget the Essential Details

Job Title And Summary – Advertise the position that you wish to fill along with a detailed, but concise summary of what that position entails and why it is valuable to your company. Always avoid writing a long list of job responsibilities, this will not attract candidates.

Skills and Qualifications – Write down 3-4 key skills and qualifications that are required of the applicant in order to be considered for the job.  For the skills avoid using generic and cliché language.  Everyone is looking for a hard working and motivated team player, there is no need to state the obvious.  Instead focus on the attributes that will really make a difference in your business.

Employment Type – You should indicate the nature of the vacant position. Is it a full-time job or a part-time job? Will the people you hire be paid or not? You don’t want to mislead your potential applicants so it’s best to be transparent at the start.

Salary – When it comes to the salary it’s best to be transparent and either provide the exact figure or a range. This will ensure you attract the right level of candidate and avoid wasting time interviewing people who do not fit the bill.  

Benefits – In a recent survey, 60% of job seekers stated that an attractive benefits package is very important to them so here is your chance to showcase what you offer.  Whether it be holiday entitlement, pension plans, healthcare or gym membership candidates will want to know.

Company Location and Contact Information – This includes office address, mailing address, E-mail addresses, contact numbers, social media platforms, and the like. You should give them a simple and easy way to apply for a job with your company.

  1. Be clear, concise and keep it short

Remember this is a sales pitch so it should be punchy and to the point.

Use bullet point when possible – No one likes lots of texts.  Bullet points make it easier to skim for candidates.

Be Specific – Avoid using vague descriptions and cliché language.  Be transparent and use the job description to provide the candidate with an insight into your business.

Show your personality as a brand.  Choose a writing style and words that match your companies brand and ethos.  Don’t be afraid to be different.  The end goal is to attract the right people for the position so you need to resonate with the right candidates.

  1. Be Visual

Don’t be afraid to bring your job description to life with photos and videos.  It may seem unconventional but digital media is the way forward, so time to embrace it and show off what your company is all about.

  1. Make it personal

This is often the first interaction a candidate will have with your brand so it’s essential to make a good first impression.  This is your chance to convey the personality, culture and values within your business and make candidates want to be part of it.

Combine the above 5 tips and you will have a standout job description that will be both attract a better quality and quantity of candidates.


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